6 Nov 2018

We all have difficult situations where we need to persuade someone to do something but they just won’t do what we want. Some of these situations are extreme – does anyone here have teenagers?!

Hostage negotiators – world class persuaders

But are your situations as tough as those that hostage negotiators find themselves in? These really are extreme. Life and death situations, emotions running at 11 out of 10 and polar-opposite desired outcomes – one demands a million dollars and a flight to Cuba and the other says, “Er, no and can you put your gun down and come out with your hands above your head?”

And yet, their results are exceptionally good. In the early days, there was no negotiatio...

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