When we are Coaching with NLP we are always Modelling too. As the coach we are curious  about how the client has constructed their model of reality. 

How come they are finding it so hard to experience optimism or confidence or self-esteem in their problem situation? 

How is it that their options are so unclear, low quality, not feasible, double-binding etc? Why are they here? And how can we actually help?   

As we stay present, focussed, listening and tuning in to the client, asking good questions, making suggestions, gathering feedback, we are stepping in and out of their reality, directing, testing, modelling and learning with every micro step, how to be a good coach for them. We are hoping this coaching conversation will help them to see things differently, re-connect  them to themselves and others in resourceful ways, sense the potential in the situation, find direction, and get creative.