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The iDENTITY CODE - How NLP Helps Decode the Internal Architect Behind Human Performance and Potential

Jamie McManus & Steve Payne

2027 Masterclass

Discover how NLP not only enhances personal transformation but also played a significant role in the development of the iCODE (The Identity Code of Champions), a framework designed to measure, develop and optimise the psychological traits that underpin champion-level performance and human potential.  


In this highly interactive Masterclass, you will explore one of the iCODE’s core Principles: Clarity. You will gain insight into the six subprinciples that create Clarity—Vision, Awareness, Focus, Humility, Confidence and Pragmatism—and learn how these elements interact to influence identity, behaviour and results.  


You will experience a live demonstration of the iCODE process with a volunteer, observing how NLP-based questioning, reframing and identity-level exploration can be used to assess and strengthen each subprinciple. The demonstration will show how individuals can identify gaps, unlock greater self-awareness and move closer to becoming the best version of themselves.  


You will then have the opportunity to practise the process yourself in breakout sessions, experiencing both coach and client perspectives. This hands-on application will enable you to explore how the iCODE framework can complement and extend your existing NLP practice.

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